expedition partners

Expedition Partners came to Soho Media group as a new client. They were after a complete rebrand after trading under another name since 2009.

For a bit of a background, “Kimberley Travel and Cruise is an ATAS accredited travel agency based in Victoria. Since 2009 we have booked hundreds of passengers on cruises and land tours throughout the wonderful Kimberley region of North West Australia.”

With the new brand name decided upon, they were after the a logo that would be used for the next step in the business. each designer at soho media group created a branding proposal for expedition partners.

This is what I came up with.

Year
2023
at soho media Group

type
Corporate Logo Design (proposal)

This concept was not chosen, Instead a combination of multiple creative directions supplied by the designers at soho media.

Before submitting the above proposal, I also experimented with additional Icons and colours. these are those.

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