mastermind
Mastermind Business Accelerator is a business mentoring and coaching business created by Mark Creedon. Mastermind is for any business person, professional or entrepreneur who wants to grow their income, elevate their ability to give and make an impact. The key message is, to build a business and not a job.
The purpose of the rebrand was to create a refreshed, modern brand. one that focused on credibility, community and a hive mentality. The sense of community was an important factor for the company. MArk also wanted to grow the business from online courses to in-person intensives, podcasts and more.
Below is what I created.
Year
2022
at soho media Group
type
Branding
Logo Design
Social MEdia direction
A few things stuck out to me when listening to what mark was looking for with the new rebrand. these being: business growth and the introduction of podcasts.
I started to play around with a hand-drawn shape that represented the highs and lows of a business, sound waves (from a podcast recording) and an ‘m’ shape that represented mastermind. The goal was to create something that was both playful, and informative. The ‘m’ mark was designed in a way that could be repeated as a brand pattern and accent to collateral.
COLOUR PLAYED AN IMPORTANT ROLE with this rebrand. THE ORIGINAL BRANDING FEATURED A NAVY AND ORANGE, QUITE SIMILAR TO THE NEW BRANDING BUT SLIGHTLY DARKER. BY BRIGHTENING THE ORANGE AND INTRODUCING a light blue, the brand came alive.
Once approved, the new branding was rolled out to several different touchpoints, you can see how the brand came alive below.
the new brand also meant a strong social presence. The goal for Mastermind’s social media was a combination of informative, fun and inspirational posts that the community could interact with.
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